BMW’s ‘Ultimate Driving Experience’ is back for 2025 with more models and exciting new activities.

Apr 10, 2025

BMW kicks off its 2025 Ultimate Driving Experience tour this week, once again hosting fans of the Ultimate Driving Machine for an engaging program led by BMW professional driving instructors and product experts.

BMW of North America Returns as Official Vehicle of the BNP Paribas Open.

Mar 11, 2025

BMW of North America is back again as the Official Premium Vehicle Partner of the BNP Paribas Open, the company announced today. 

2024 BMW Championship at Castle Pines Golf Club Raises Record $10.2 Million for Evans Scholars Foundation.

Dec 17, 2024

The 2024 BMW Championship at Castle Pines Golf Club in Castle Rock, Colorado, raised $10.2 million for caddie scholarships, the Western Golf Association announced today.

BMW Brings a “Little” Las Vegas Magic to CES 2025 for the Debut of the All-New UI/UX to the Neue Klasse.

Dec 17, 2024

Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. 

BMW and Kith Present Limited Edition BMW XM with New Apparel and Lifestyle Collection during Art Basel Miami Beach.

Dec 06, 2024

BMW and Kith have joined forces again for a third chapter in their story. 

Intercultural Innovation Hub 2024: United Nations Alliance of Civilizations and BMW Group honor United States of America’s Grassroots Initiative “Content Creation Lab” during the 10th UNAOC Global Forum.

Nov 27, 2024

“Global Nomads Group” based in the United States of America is one of the ten grassroots initiatives, which were honored yesterday as recipient of the Intercultural Innovation Hub (IIH), a joint initiative of the United Nations of Civilizations (UNAOC) and the BMW Group, implemented with the support of Accenture. 

Keegan Bradley Wins the 2024 BMW Championship at Castle Pines Golf Club.

Aug 25, 2024

BMW congratulates Keegan Bradley on winning the 2024 BMW Championship today at Castle Pines Golf Club in Castle Rock, Colorado. 

The BMW Championship is back in Colorado as the Top 50 Players on the PGA TOUR Compete at Castle Pines Golf Club in the FedExCup Playoffs.

Aug 21, 2024

The BMW Championship returns to one of America’s most enthusiastic golf communities this week as the best players on the PGA TOUR tee off at Castle Pines Golf Club just outside Denver, Colorado in the race for the FedExCup Trophy. 

BMW Dealers Support Team Red, White, & Blue as Veterans Move American Flag 1,600 Miles from Philadelphia to Chicago. 

Apr 15, 2024

In tribute to the stories of America's veterans and their unwavering spirit, Team Red, White & Blue (Team RWB) Old Glory Relay is set to embark on its 10th-anniversary journey, presented by BMW of North America. 

BMW of North America Returns as Official Premium Automotive Partner of the BNP Paribas Open.

Mar 11, 2024

BMW of North America returns as the official premium automotive partner for the BNP Paribas Open, the company announced today. 

Art Meets Innovation: The BMW i5 Flow NOSTOKANA.

Feb 29, 2024

The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. 

BMW Motorrad USA and Backcountry Discover Routes Unveil New Northern California BDR Route.

Feb 08, 2024

BMW Motorrad USA, in partnership with non-profit organization Backcountry Discovery Routes proudly announces the Northern California expedition film premier of the third BDR route collaboration between the two partners.