BMW continues its Ultimate Driving Experience tour across the U.S. for 2023, welcoming BMW customers and enthusiasts back for an immersive driving experience led by BMW professional driving instructors.
Innovations in individualization, digitalization, and electrification will enhance the BMW model range in the spring of 2023.
Today, TIME reveals its annual list of the Best Inventions for 2022, which features 200 extraordinary innovations.
This week, BMW is very proud to announce the BMW iX has earned a Wards 10 Best Interiors and UX award for 2022.
BMW of North America today debuted two new 30-second spots featuring a decorated cast of four MLB All-Stars and the all-new, fully-electric BMW iX Sports Activity Vehicle, which will run throughout the much-anticipated 2022 MLB season.
BMW of North America debuted today a unique, immersive augmented reality (AR) experience featuring its all-new, fully-electric BMW iX and BMW i4 vehicles created in collaboration with Google Cloud.
Today, at the Consumer Electronics Show in Las Vegas, BMW unveiled their first high-performance SAV designed for purely electric mobility.
BMW is proud to announce the BMW iX xDrive50. Conceived from the outset as purely electric mobility, the iX sees BMW redefining its successful Sports Activity Vehicle (SAV) concept.
Today, BMW announces the second installment of the all-electric iX preview series, discussing the latest eDrive technology and the comprehensive sustainability measures taken to ensure that the iX is the most advanced and most sustainable vehicle yet to be brought out by the BMW Group.
A vision is turning into reality, as the BMW Vision iNEXT becomes the BMW iX.
