BMW Proactive Care – the digital concierge for BMW Customer Service

Sep 26, 2023

BMW is unveiling a new data- and AI-driven offering in customer service. 

BMW of North America Responds to Mozilla Foundation’s “Privacy Not Included” Survey.

Sep 14, 2023

BMW of North America takes data privacy and the data security of our customers very seriously.

BMW, Ford and Honda Agree to Create ChargeScape, a New Company Focused on Optimizing Electric Vehicle Grid Services

Sep 12, 2023

BMW Group, Ford Motor Company and American Honda Motor Co., Inc. today announced that they have entered into an agreement to create ChargeScape, LLC, a new equally-owned company that will create a single, cost-effective platform connecting electric utilities, automakers and interested electric vehicle customers. 

Seven Automakers Unite to Create a Leading High-Powered Charging Network Across North America

Jul 26, 2023

Seven of the world’s leading automakers – BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, Stellantis NV – are creating a joint venture to accelerate the transition to electric vehicles in North America, by making EV charging more convenient, accessible and reliable.

New BMW 5 Series launches with AirConsole gaming platform.

May 26, 2023

The BMW Group is partnering with the gaming platform AirConsole to bring a unique kind of in-car gaming to the road for the first time in the new BMW 5 Series. 

BMW Model Updates for Summer 2023

May 22, 2023

BMW will continue to broaden its electrified product portfolio with the introduction of several new models in the summer of 2023. 

BMW Group and Meta’s Reality Labs present joint research for interlinking extended reality devices with the digital vehicle ecosystem.

May 17, 2023

The BMW Group Technology Office USA in Mountain View presents a research update with Meta’s Reality Labs Research, demonstrating, for the first time, the ability to accurately display stable virtual reality (VR) and mixed reality (MR) content to passengers in a fast-moving car, even when making turns, going over speed bumps, and accelerating.

More Power To You: BMW of North America and PG&E Start V2X Testing in California

May 16, 2023

As electric vehicles (EVs) become more prevalent, with approximately 40% of all EVs in the United States driving on California roads, BMW of North America (BMW) and Pacific Gas and Electric Company (PG&E) are collaborating to test how vehicle-to-everything (V2X) technology can serve as a solution to offset growing demand on the power grid, improve reliability for electric customers, and maximize the usage of renewable energy. 

BMW i Ventures Co-Leads Investment in New Electric Motor Technology: DeepDrive.

Mar 21, 2023

BMW i Ventures announced today a co-lead investment in the $16.1M Series A round for startup DeepDrive. 

Second place at Sebring: BMW M Hybrid V8 celebrated its maiden IMSA podium – BMW M4 GT3 teams claim one-two in the GTD class.

Mar 19, 2023

At its second race outing, the new BMW M Hybrid V8 claimed its maiden podium result. 

The BMW Panoramic Vision

Mar 15, 2023

The new BMW head-up display called BMW Panoramic Vision will go into production in 2025 with the first NEUE KLASSE models.

BMW Group and AirConsole host joint Developer Competition for In-Car Games.

Mar 10, 2023

The BMW Group and AirConsole are launching a competition to develop games tailored to the in-car experience.