BMW Blends Art and Artificial Intelligence to Create “The Ultimate AI Masterpiece.”  

May 05, 2021

BMW debuted today the “The Ultimate AI Masterpiece,” a unique exploration of art and technology that uses artificial intelligence to generate entirely new works. The virtual art installation debuts in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. Content and videos documenting its creation process are available today online via BMW USA’s YouTube and Instagram channels.

BMW Group Strengthens Leadership Position in Battery Technology with Investment in Solid-State Innovator Solid Power

May 03, 2021

Solid Power, an industry-leading producer of all solid-state batteries for electric vehicles, today announced a $130 million Series B investment round led by the BMW Group, Ford Motor Company and Volta Energy Technologies.

Innovative ideas for more sustainability: BMW Group invites startups worldwide to collaborate

Apr 28, 2021

The BMW Group has set itself ambitious goals to increase sustainability. To achieve this aim, the company is inviting startups worldwide to participate in the Open Call 360° Sustainability Challenge.

BMW Group Celebrates Earth Day by Delivering More Clean Energy to California 

Apr 21, 2021

The BMW Group understands addressing climate change requires industry collaboration across different economic sectors, and a restructuring of traditional processes for producing and using energy. This Earth Day, the company is doubling down on its efforts to deliver more clean energy to California.

BMW Group steps up sustainable sourcing of lithium for battery cell production to ensure rapid e-mobility expansion

Mar 30, 2021

The BMW Group will be accelerating its expansion of e-mobility in the coming years. This will also increase the need for lithium, an important raw material for production of battery cells.

BMW Group and PG&E Plug-In to Leverage Renewable Energy and Sustainably Power Electric Vehicles. 

Mar 22, 2021

The BMW Group and Pacific Gas and Electric Company (PG&E) today announced an expanded partnership that further leverages renewable energy to sustainably power electric vehicles (EVs). ChargeForward is the first smart charging program to offer customers incentives for maximizing the integration of renewable energy while optimizing their EV charging.

The New BMW iDrive 8 

Mar 15, 2021

Debuting in the upcoming iX and i4, the newest iteration of BMW’s driver-passenger-vehicle interface acts as a digital, intelligent and proactive partner during the time you spend inside your vehicle. Advances have been made all-around to deliver a more natural interactive and holistic user experience between the driver and their BMW.

 BMW i Ventures Invests in Inventory Optimization Software Company Verusen to Fuel Intelligent, Connected Supply Chains. 

Jan 28, 2021

BMW i Ventures announced today an investment in the Series A financing of Verusen, which provides an AI-driven inventory optimization solution to fuel the intelligent, connected supply chain. The funds will be used to support the company’s seven-fold sales growth in 2020, including its global expansion and scaled delivery of its purpose-built AI, machine learning (ML) and neural network technologies....

Twenty Years of BMW iDrive.

Jan 11, 2021

BMW announces the future of the display and operating system BMW iDrive at CES 2021. When launched, iDrive delivered a paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience. 

Industrial-scale 3D printing continues to advance at BMW Group. 

Dec 10, 2020

The BMW Group is taking the next step in the systematic integration of additive manufacturing. 

SiriusXM with 1-Year All-Access Subscription standard on all 2021 BMW automobiles.

Oct 14, 2020

Today, BMW is proud to announce that SiriusXM with a 1-year All-Access subscription is now standard on all 2021 BMW automobiles sold in the U.S. 

Seven principles for AI: BMW Group sets out code of ethics for the use of artificial intelligence.

Oct 13, 2020

The use of artificial intelligence (AI) is a central element of the digital transformation process at the BMW Group.