The 2026 BMW XM Label
Jun 11, 2025
Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label.
Please Note
To the extent that historical press releases reference BMW Manufacturing Co. LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S origin and imported parts and components.
LATEST NEWS
BMW and Kith Present Limited Edition BMW XM with New Apparel and Lifestyle Collection during Art Basel Miami Beach.
Dec 06, 2024
BMW and Kith have joined forces again for a third chapter in their story.
BMW XM Label Sets New Record for Hybrid Electric SUVs at Pikes Peak.
Nov 02, 2023
The first ever BMW XM Label—the company’s most powerful production vehicle to date with 738-horsepower and 738 lb-ft of torque on tap—set a new record for hybrid electric SUVs at Pikes Peak in Colorado Springs on September 21, 2023, during an officially certified course run.
The BMW XM Label Red – The Most Powerful BMW M Model Ever Made
Apr 11, 2023
Today, BMW M GmbH presents an even more powerful, more exclusive version of its first-ever electrified high-performance vehicle.
Most Powerful BMW Production Vehicle to Date Leaves MLB All-Stars “Speechless” in Latest Campaign from BMW of North America.
Mar 30, 2023
BMW of North America debuted today the first of two new 30-second spots featuring a talented roster of MLB All-Stars alongside the new plug-in hybrid electric BMW XM, which will run throughout the 2023 MLB season.
Start of Production Begins for First-Ever BMW XM at BMW Manufacturing.
Dec 01, 2022
Series production for the first-ever BMW XM has started at BMW Manufacturing in Spartanburg, SC.
The First-Ever BMW XM: A BMW M Original
Sep 27, 2022
As its 50th anniversary celebrations continue, BMW M GmbH unleashes high performance in a form never experienced before.
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