BMW’s Annual Ultimate Driving Experience Returns for 2022, Highlighting New “Ultimate Electric Driving Machines.”
- Phil DiIanni
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Natalie Valicenti
DKC for BMW of North America, LLC
- Featured vehicles include the first-ever, fully-electric BMW iX Sports Activity Vehicle and first-ever, fully-electric BMW i4 Gran Coupe; BMW M and core BMW models will also be available to experience.
- 2022 program features a full brand immersion experience, including professional instruction on closed courses, local street drives, interactive vehicle displays and more.
- The BMW Ultimate Driving Experience will make 25 stops across the U.S. throughout 2022.
Woodcliff Lake, NJ – April 21, 2022… BMW’s annual Ultimate Driving Experience returns for 2022, welcoming BMW customers, enthusiasts, and fans back for an immersive and exciting driving experience with a wide array of BMW vehicles. Guests will have a unique opportunity to experience and test drive BMW’s newest fully-electric models – the BMW iX Sports Activity Vehicle and BMW i4 Gran Coupe – as well as high-performance BMW M models, and other core BMW models from the brand’s product portfolio. The 2022 BMW Ultimate Driving Experience will visit 25 different locations across the U.S., with its next major stop in Atlanta, GA on April 21-24, 2022.
BMW’s 2022 Ultimate Driving Experience includes:
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
BMW’s 2022 Ultimate Driving Experience includes:
- Autocross: Guided by a BMW professional driving instructor, guests will hone their driving skills as they experience the exhilarating, fully electric acceleration, power, handling, and performance of the first-ever BMW i4 through the sharp turns and bends of an autocross course. (Ages 18+)
- Street Drives: Guests will have the opportunity to get behind the wheel and experience a wide array of BMW products on local roads from the BMW iX and BMW i4 to the newly updated BMW X7 M60i, plug-in hybrid electric BMW 530e xDrive, and the range-topping BMW M850i xDrive Convertible and four-door Gran Coupe. (Ages 25+)
- BMW iX Experience: Take a deep dive into the new and innovative features of the BMW iX. With 516 hp and a 0–60 time of only 4.6 seconds, the BMW iX offers an exhilarating driving experience with an EPA estimate of up to 324 miles of all-electric range and the latest in-vehicle technology, including 5G connectivity, a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display, and the debut of BMW iDrive 8, the company’s latest user-interface system.
- Interactive Displays: A showcase of new in-vehicle technology -- and what’s coming soon -- from BMW, including displays of various models such as the all-new BMW 7 Series, newly updated X7, and a look at the BMW at-home charging setup.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com