BMW of North America announced today it will be the first-ever official luxury automotive partner of the Kentucky Derby, taking place from May 5-7, 2022 at Churchill Downs Racetrack in Louisville, KY.
BMW today announced its return as Official Partner of the Coachella Valley Music and Arts Festival, renewing the brand’s #RoadToCocahella campaign to celebrate the festival’s first post-pandemic activation.
BMW, Jeff Koons and The International Centre for Missing & Exploited Children (ICMEC) today announced a successful charity auction of THE 8 X JEFF KOONS, during which the last of the 99 limited edition models sold for $475,000 last night.
BMW and Jeff Koons debuted today THE 8 X JEFF KOONS, a new chapter in the brand’s long-term relationship with the legendary American artist.
BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month.
BMW returns as an official partner of Art Basel in Miami Beach for 2021 as the fair resumes in-person activities.
BMW announced today two separate agreements with the New Jersey Devils and New York Islanders to become the official luxury automotive partner...
BMW of North America returns as the Official Automotive Partner of New York Fashion Week: The Shows for the Spring/Summer ’22 season in New York City...
Renowned American artist Jeff Koons, together with Oliver Zipse, Chairman of the Board of Management, BMW AG, announced today that the artist will create a limited edition of the BMW M850i xDrive Gran Coupé.
BMW today announced a new collaboration with cutting-edge art app Acute Art that brings the world-famous BMW Art Car collection into the digital realm for the first time ever.
BMW and Marvel Studios have collaborated for the first time on “Black Widow,” set for release on July 9. The Marvel Cinematic Universe’s action-packed spy thriller will feature BMW’s X3 and 2 Series Gran Coupé in action-packed driving.
BMW of North America marked today the third year of its Driven By Pride campaign, proudly supporting the LGBTQIA+ community. This year’s campaign features luxury womenswear designer LaQuan Smith rejoining forces with BMW to design original Pride vehicle wraps for the BMW 4 Series Coupe, following Smith’s role in BMW’s New York Fashion Week partnership.
