Renowned American artist Jeff Koons, together with Oliver Zipse, Chairman of the Board of Management, BMW AG, announced today that the artist will create a limited edition of the BMW M850i xDrive Gran Coupé.
BMW today announced a new collaboration with cutting-edge art app Acute Art that brings the world-famous BMW Art Car collection into the digital realm for the first time ever.
BMW and Marvel Studios have collaborated for the first time on “Black Widow,” set for release on July 9. The Marvel Cinematic Universe’s action-packed spy thriller will feature BMW’s X3 and 2 Series Gran Coupé in action-packed driving.
BMW of North America marked today the third year of its Driven By Pride campaign, proudly supporting the LGBTQIA+ community. This year’s campaign features luxury womenswear designer LaQuan Smith rejoining forces with BMW to design original Pride vehicle wraps for the BMW 4 Series Coupe, following Smith’s role in BMW’s New York Fashion Week partnership.
BMW debuted today the “The Ultimate AI Masterpiece,” a unique exploration of art and technology that uses artificial intelligence to generate entirely new works. The virtual art installation debuts in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. Content and videos documenting its creation process are available today online via BMW USA’s YouTube and Instagram channels.
BMW of North America returns as the Official Automotive Partner of New York Fashion Week: The Shows for the FW ‘21 season. In this latest chapter of their partnership, BMW and IMG will join in support of New York Fashion Week (NYFW) to celebrate fashion, culture, design and economic development...
BMW of North America launched a new campaign in celebration of Pride Month and the LGBTQIA+ community, entitled “Driven By Pride.”
BMW of North America returns as the Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the 2020 season to celebrate the road less traveled, highlighting inspiring voices in fashion and culture who are driving change and pushing boundaries.
From December 5 to 8, 2019, the Art Basel show in Miami Beach will present a wide range of artistic creations by emerging and established artists.
BMW announced today that it will be the new Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the Spring/Summer 2020 season this September.
It is widely known that BMW cars have always been at home on the big screen. Now, BMW is also making an impressive debut in the world of video streaming.
The BMW Group and the ECKART Academy honour a Peruvian couple that has revolutionised the culinary world with traditional regional recipes and a sense of environmental and ethical responsibility. Eckart Witzigmann: “Having the courage to challenge haute cuisine with local cooking styles: That is innovation.”
