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Arts & Culture Newsroom

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BMW Blends Art and Artificial Intelligence to Create “The Ultimate AI Masterpiece.” <br />
 

BMW Blends Art and Artificial Intelligence to Create “The Ultimate AI Masterpiece.”  

May 05, 2021

BMW debuted today the “The Ultimate AI Masterpiece,” a unique exploration of art and technology that uses artificial intelligence to generate entirely new works. The virtual art installation debuts in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. Content and videos documenting its creation process are available today online via BMW USA’s YouTube and Instagram channels.

World Premiere of “FRANCHISE FREEDOM” Has the Ocean Front Night Sky of Miami Beach Abuzz with 300 Flying Drones. Studio Drift in Partnership with BMW Created an Airborne Sculpture Illuminating the Heavens during Art Basel in Miami Beach.

World Premiere of “FRANCHISE FREEDOM” Has the Ocean Front Night Sky of Miami Beach Abuzz with 300 Flying Drones. Studio Drift in Partnership with BMW Created an Airborne Sculpture Illuminating the Heavens during Art Basel in Miami Beach.

Dec 07, 2017

Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.