This year, BMW will arrive at The Amelia with much to celebrate. 2025 marks both 50 years since the creation of BMW of North America and the golden anniversary of the car that truly launched the brand in the United States, the redoubtable BMW 3 Series.
The all-new, electrified 2025 BMW M5 will be at the center of a storm of activity for BMW during Pebble Beach Automotive Week.
BMW continues its longstanding partnership with Art Basel, returning as an official partner for the 21-year anniversary of Art Basel Miami Beach from December 8 to 10, 2023.
BMW arrives at Monterey Car Week and Legends of the Autobahn fully charged for 2023, armed with an assembly of the latest vehicles that celebrate a Motorsport-bred heritage and look to a sustainable future.
BMW will unveil the new 2024 X5 and X6 including the new M variants to kick off a full weekend of activities at The Amelia – celebrating a proud history while looking forward to an electrified future.
BMW at The Amelia 2023
BMW’s year-long celebration of 50 years of M roars into the California Central Coast for Monterey Car Week 2022.
BMW M Motorsport has a very special opportunity for automotive enthusiasts in celebration of its 50th anniversary.
BMW will unveil the newly updated BMW 8 Series and kick off a year-long celebration of 50 Years of M at The Amelia.
BMW at The Amelia 2022
On the occasion of the Monterey Car Week, the Rolex Monterey Motorsports Reunion and Legends of The Autobahn, BMW will present several new production models spanning the range from ‘M’ to ‘i’.
BMW debuted today the “The Ultimate AI Masterpiece,” a unique exploration of art and technology that uses artificial intelligence to generate entirely new works. The virtual art installation debuts in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. Content and videos documenting its creation process are available today online via BMW USA’s YouTube and Instagram channels.
