Marcus Casey
Vice President of Marketing, BMW of North America, LLC
Marcus Casey is Vice President of Marketing for BMW of North America. In this role, Casey oversees all marketing communications for the BMW brand within the U.S. market including advertising, retail marketing, consumer experience and brand partnerships, CRM, and digital media.
With a career spanning over 23 years, Casey holds international digital commerce and marketing experience in both the travel and automotive industries. He started off at Lufthansa AG as a Management Associate in1998 and moved on to a host of increasingly senior management positions within the marketing arena both in the U.S. and Germany, from customer loyalty to digital sales, mobile and online content management, and analytics. In 2017, Casey came to the BMW Group in Munich becoming Vice President of Business Management for the company’s digital services and products including connected car. Two years later he became Vice President, Digital and eCommerce, the position he held before joining the BMW of North America team, where he was responsible for managing the company’s digital platforms globally.
With a career spanning over 23 years, Casey holds international digital commerce and marketing experience in both the travel and automotive industries. He started off at Lufthansa AG as a Management Associate in1998 and moved on to a host of increasingly senior management positions within the marketing arena both in the U.S. and Germany, from customer loyalty to digital sales, mobile and online content management, and analytics. In 2017, Casey came to the BMW Group in Munich becoming Vice President of Business Management for the company’s digital services and products including connected car. Two years later he became Vice President, Digital and eCommerce, the position he held before joining the BMW of North America team, where he was responsible for managing the company’s digital platforms globally.