The BMW Experience at the 2013 BMW Championship at Conway Farms in Lake Forest, IL. The BMW Experience included a variety of new BMW models on display, including the BMW i3, 4 Series and X5. Located at the BMW Experience, the BMW Fan Challenge allowed patrons to take their shot for the chance to win the ultimate prize, an all-new BMW 3 Series Gran Turismo, to any and all fans who achieved a hole-in-one at any point during the tournament week.