Rich Steinberg, Manager of Electric Vehicle Operations and Strategy, BMW NA, plugs in the new ActiveE BMW following a news conference in New York on Monday, April 18, 2011. Based on the 1 Series Coupe, the BMW ActiveE, a full electric vehilce with typical BMW performance, and it will incorporate specially-designed lithium ion batteries which allow for a range of around 100 miles in everyday driving. (Jim Sulley/newscast)