BMW Motorrad USA 2026 Model Year Update.
Jul 03, 2025
BMW Motorrad USA announces 2026 model year pricing, color, and equipment update information.
Please Note
To the extent that historical press releases reference BMW Manufacturing Co. LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S origin and imported parts and components.
Latest News
BMW of North America Announces Executive Leadership Change.
Jul 03, 2025
BMW of North America today announced the appointment of Leigh Moynihan as Vice President of Marketing, effective August 1, 2025.
The BMW M2 CS sets a new record of 7:25.5 on the Nürburgring-Nordschleife.
Jul 03, 2025
The new BMW M2 CS sets a new benchmark on the legendary Nordschleife racetrack of the Nürburgring on 11 April 2025.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 26: “Preserving the Past for The Future: Saving The Products That Established BMW Group’s Brand Identities in the USA.”
Jul 02, 2025
The life cycle of an automobile has three distinct phases.
BMW of North America Reports Q2 2025 U.S. Sales Results.
Jul 01, 2025
BMW of North America today reported Q2 2025 sales results for the BMW and MINI brands in the U.S.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 25: “The Silicon Valley Connection: BMW Opens a Technology Office in Palo Alto, CA”
Jun 23, 2025
For more than a century, the Santa Clara Valley was known as “The Valley of Heart’s Delight” for the abundant fruit orchards that filled this alluvial plain at the southern end of San Francisco Bay.
IMSA: BMW M4 GT3 EVO celebrates its first win of the season at the Six Hours of the Glen.
Jun 23, 2025
On the same day that the BMW M4 GT3 EVO claimed victory at the 24 Hours of Nürburgring (GER), the car also celebrated its first win in the IMSA WeatherTech SportsCar Championship.
BMW i Ventures Leads $10 Million Series A Round in Qualytics to Meet Surging Demand for Automated Data Quality
Jun 23, 2025
BMW i Ventures announced today a lead investment in Qualytics, an enterprise platform for automated data quality.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 24: “The Ultimate Brand Experience: Getting up to Speed at the BMW Performance Center”
Jun 16, 2025
On September 8, 1994, the first car rolled off the line at BMW Manufacturing, and the North American BMW world began spinning on an unlikely new axis in Spartanburg, South Carolina.
The 2026 BMW XM Label
Jun 11, 2025
Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label.
Consumer Survey Commissioned by BMW Group in the U.S. Reveals Growing Consumer Optimism and Expectations Around Electric Vehicles
Jun 11, 2025
A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 23: "Activity, Not Utility: The X5 is Born"
Jun 09, 2025
While BMW of North America was busy fending off its new premium-class rivals Lexus and Infiniti, the company found itself challenged by yet another new rival: Ford, whose Explorer had become an immediate sensation following its 1991 introduction.