The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas.
Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way.
BMW’s presence at CES 2024 is dedicated to the digital customer experience.
As part of the CES 2023, the Chairman of the Board of Management of BMW AG, Oliver Zipse, announced a new generation of Head-up displays for the "Neue Klasse" in his keynote speech.
The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas.
Digitisation is delivering an integrated user experience characterised by individuality and emotionalisation in the interior of current BMW models.
The My Modes make individual mobility in a BMW a particularly intense experience.
The spread of driving experiences offered by the fully electric models from BMW ranges from hushed pleasure to enthusiastic exploration of their dynamic limits.
As part of the Cosumer Electronics Show (CES), BMW will present its Digital Art Mode today and will be the first to bring digital art into vehicles.
For many years, the BMW Group has been presenting innovations at the Consumer Electronics Show (CES) in Las Vegas.
BMW announces the future of the display and operating system BMW iDrive at CES 2021. When launched, iDrive delivered a paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.
At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future.
