Digitisation is delivering an integrated user experience characterised by individuality and emotionalisation in the interior of current BMW models.
The My Modes make individual mobility in a BMW a particularly intense experience.
The spread of driving experiences offered by the fully electric models from BMW ranges from hushed pleasure to enthusiastic exploration of their dynamic limits.
As part of the Cosumer Electronics Show (CES), BMW will present its Digital Art Mode today and will be the first to bring digital art into vehicles.
For many years, the BMW Group has been presenting innovations at the Consumer Electronics Show (CES) in Las Vegas.
BMW announces the future of the display and operating system BMW iDrive at CES 2021. When launched, iDrive delivered a paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.
At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future.
At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future.
At the 2019 Consumer Electronics Show (CES) in Las Vegas from January 8 – 11, 2019, the BMW Group will present its vision of intelligent connectivity to the public, highlighting the potential for future individual mobility.
In Las Vegas today, BMW Group subsidiary Designworks unveiled a new camper concept and virtual reality experience, in partnership with The North Face, to imagine the future of protection from the elements.
At this year’s Consumer Electronics Show (CES) in Las Vegas, the BMW Group will showcase the future of driving pleasure and the potential of digital connectivity in a variety of different ways.
BMW driving dynamics will take center stage at the Consumer Electronics Show (CES) on January 9-12, 2018 in Las Vegas, with activations intended to showcase the unique attributes of The Ultimate Driving Machine in both the real and virtual worlds of racing. BMW will also debut an in-vehicle virtual reality experience designed to enhance the retail experience.
