2012 BMW ActiveHybrid 7 Press Kit

2012 BMW ActiveHybrid 7

Woodcliff Lake, NJ – November 14, 2011… Based on the 5th-generation 7 Series, BMW ActiveHybrid 7 sets new standards for performance and efficiency in the premium luxury class. It offers the performance normally associated with a V12 engine in this class while providing the efficiency of six-cylinders.

Symbiosis of a twin-turbocharged V-8 engine with a 3-phase synchronous electric motor gives the BMW ActiveHybrid 7 a combined output of 455 hp and maximum torque of 515 lb-ft from 2000 – 3000rpm. Power is transmitted via an 8-speed automatic transmission with the electric motor positioned between the engine and the torque converter. The electric motor receives its supply of energy from a lithium-ion battery developed specifically for this automobile.

The BMW ActiveHybrid 7 accelerates to 60 mph in 4.7 seconds, while delivering fuel economy approximately 15% better than the 750i and 750Li. Auto Start Stop maximizes efficiency by avoiding engine idling when stopped. The ActiveHybrid 7 is distinguished by aerodynamically-tuned ten-spoke 19-inch Aero wheels, and is available in Bluewater Metallic exterior paintwork. The BMW ActiveHybrid 7L has a wheelbase increased by 5.5", all of which is devoted to the enhanced comfort of rear-seat passengers. Both models are available with a wide range of options from the portfolio of equipment offered on the BMW 7 Series.

The ActiveHybrid 7 is one of the newest examples of BMW EfficienctDynamics in action. It blends an upgraded version of BMW’s much-lauded 4.4-liter twin-turbo engine, the latest 8-speed automatic transmission and an electric motor powered by lithium-ion battery technology. The BMW ActiveHybrid 7 sets new standards for performance and efficiency in the premium luxury class with many performance and efficiency enhancements, options and packages.

Please refer to MY 2011 Press Kit for detailed information by following this link –

Remained a 2011 model but received the following changes as of March 2011 production:

Standard Equipment Changes
  • New 19-inch wheels replace 19-inch Aero wheel as standard.
  • Add iPod/USB Adapter.
A number of features were removed from the standard equipment list and made optional:
  • Anthracite Headliner.
  • Leather Dashboard.
  • Headup Display.
  • Active Front Seats and Ventilated Front Seats.
Package Changes
  • Due to the removal of active and ventilated front seats as standard equipment, the ActiveHybrid 7 will have the same Luxury Seating package as offered as an option on the 740i/Li and 750i/Li.
  • 6-disc DVD changer added to Rear Seat Entertainment Package.
The ActiveHybrid 7 models as well as the 760Li became 2012 models beginning with September 2011 production.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 138 BMW motorcycle retailers, 103 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com

Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.