BMW of North America Reports Q1 2024 U.S. Sales Results.
- Phil DiIanni
- Mariella Kapsaskis
- BMW Sales Increase 2.4% vs Q1 2023.
- Battery Electric Vehicle Sales Increase 62.6% vs Q1 2023, Account for 12.7% of Q1 Volume.
Woodcliff Lake, NJ – April 2, 2024… BMW of North America today reported Q1 2024 sales results for the BMW and MINI brands in the U.S.
BMW Brand.
In the first quarter of 2024, BMW brand sales in the U.S. totaled 84,475 vehicles, a 2.4% increase from the 82,466 vehicles sold in the first quarter of 2023.
“We’re off to a good start in 2024 and confident that the quality of our vehicles and diversity of our product lineup will continue to drive our success,” said Sebastian Mackensen, President and CEO, BMW of North America. “Not only do we offer BMW customers the ability to choose the vehicle and drivetrain that best suits their needs, but through our nationwide dealer network, we also ensure a premium customer experience.”
BMW Electric Vehicle Sales.
With the addition of the BMW i5 at the end of last year, BMW now offers four fully electric models in the U.S. – the BMW i4, BMW i5, and BMW i7 Sedans, and the BMW iX Sports Activity Vehicle. In the first quarter of 2024, the company sold 10,713 electric vehicles, accounting for approximately 12.7% of total U.S. sales.
The BMW electrified lineup also includes four plug-in hybrid electric models: the BMW X5 xDrive50e, BMW 330e, BMW 750e and BMW XM. The plug-in hybrid electric BMW 550e will begin arriving in showrooms towards the end of this year.
MINI Brand.
MINI sales in the U.S. totaled 6,369 vehicles in the first quarter of 2024, a decrease of 12.6% vs the 7,284 vehicles sold in the first quarter of 2023. The change in sales volume for the brand this quarter is attributed directly to a planned model changeover as MINI readies for the launch of an entirely new product portfolio later this year.
Table 1: New Vehicle Sales BMW of North America, LLC, Q1 2024.
The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q1 2024 report occurred between January 3, 2024, and April 1, 2024.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com
BMW Brand.
In the first quarter of 2024, BMW brand sales in the U.S. totaled 84,475 vehicles, a 2.4% increase from the 82,466 vehicles sold in the first quarter of 2023.
“We’re off to a good start in 2024 and confident that the quality of our vehicles and diversity of our product lineup will continue to drive our success,” said Sebastian Mackensen, President and CEO, BMW of North America. “Not only do we offer BMW customers the ability to choose the vehicle and drivetrain that best suits their needs, but through our nationwide dealer network, we also ensure a premium customer experience.”
BMW Electric Vehicle Sales.
With the addition of the BMW i5 at the end of last year, BMW now offers four fully electric models in the U.S. – the BMW i4, BMW i5, and BMW i7 Sedans, and the BMW iX Sports Activity Vehicle. In the first quarter of 2024, the company sold 10,713 electric vehicles, accounting for approximately 12.7% of total U.S. sales.
The BMW electrified lineup also includes four plug-in hybrid electric models: the BMW X5 xDrive50e, BMW 330e, BMW 750e and BMW XM. The plug-in hybrid electric BMW 550e will begin arriving in showrooms towards the end of this year.
MINI Brand.
MINI sales in the U.S. totaled 6,369 vehicles in the first quarter of 2024, a decrease of 12.6% vs the 7,284 vehicles sold in the first quarter of 2023. The change in sales volume for the brand this quarter is attributed directly to a planned model changeover as MINI readies for the launch of an entirely new product portfolio later this year.
Table 1: New Vehicle Sales BMW of North America, LLC, Q1 2024.
| |
Q1 2024 |
Q1 2023 | % | TOT 2024 |
TOT 2023 |
% |
| BMW passenger cars | 38,701 | 35,771 | 8.2% | 38,701 | 35,771 | 8.2% |
| BMW light trucks | 45,774 | 46,695 | -2% | 45,774 | 46,695 | -2% |
| TOTAL BMW | 84,475 | 82,466 | 2.4% | 84,475 | 82,466 | 2.4% |
| TOTAL MINI | 6,369 | 7,284 | -12.6% | 6,369 | 7,284 | -12.6% |
The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q1 2024 report occurred between January 3, 2024, and April 1, 2024.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com