BMW of North America Returns as Official Premium Automotive Partner of the BNP Paribas Open.
- Luke Parker
- Phil DiIanni
- 2024 Event Marks Second Year Partnering with One of World’s Most Prestigious Tennis Tournaments.
- On-Site Activation to Showcase All-New, 100% Electric BMW i5 Sedan and the Range-Topping Plug In Hybrid Electric BMW XM Label Sports Activity Vehicle.
Woodcliff Lake, NJ – March 11, 2024… BMW of North America returns as the official premium automotive partner for the BNP Paribas Open, the company announced today. The event is underway at the Indian Wells Tennis Garden in Indian Wells, California with the final matches scheduled for Sunday, March 17. Over two weeks, top ATP and WTA Tour players are facing-off in one of the world’s most prestigious tennis events.
As the official premium automotive partner of the event, BMW will showcase its growing lineup of electric and plug-in hybrid electric vehicles including the all new, fully electric BMW i5 and 738-horsepower plug in hybrid electric BMW XM Label. Tennis fans will also have the opportunity to experience the thrill of the BMW M4 GT4 racecar in a simulator on site or sign up for a live track day session at the BMW Performance Center West in nearby Thermal, CA where they can get behind the wheel for real and learn how to drive like the professionals.
For attendees looking to put their tennis skills to the test, BMW will once again offer a daily speed serve contest in the fan zone area. Prizes will be awarded for the fastest serve of the day throughout the tournament. A variety of premium hospitality and parking options, including complimentary preferred parking for BMW owners will also be available for select BMW customers in attendance.
“Each year the BNP Paribas Open hosts the top performers in the sport and creates an incredible premium experience for fans in the tennis paradise of Indian Wells,” said Marcus Casey, Chief Marketing Officer, BMW of North America. “It is against this backdrop, and with the shared values of performance, luxury, and attention to detail, that BMW is proud to present our latest electric vehicle line up and support the 2024 BNP Paribas open.”
Highly regarded by players and fans alike, the annual two-week event has been named ATP Tour Masters 1000 Tournament of the Year, and WTA 1000 Tournament of the Year, a record-setting nine consecutive times.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
As the official premium automotive partner of the event, BMW will showcase its growing lineup of electric and plug-in hybrid electric vehicles including the all new, fully electric BMW i5 and 738-horsepower plug in hybrid electric BMW XM Label. Tennis fans will also have the opportunity to experience the thrill of the BMW M4 GT4 racecar in a simulator on site or sign up for a live track day session at the BMW Performance Center West in nearby Thermal, CA where they can get behind the wheel for real and learn how to drive like the professionals.
For attendees looking to put their tennis skills to the test, BMW will once again offer a daily speed serve contest in the fan zone area. Prizes will be awarded for the fastest serve of the day throughout the tournament. A variety of premium hospitality and parking options, including complimentary preferred parking for BMW owners will also be available for select BMW customers in attendance.
“Each year the BNP Paribas Open hosts the top performers in the sport and creates an incredible premium experience for fans in the tennis paradise of Indian Wells,” said Marcus Casey, Chief Marketing Officer, BMW of North America. “It is against this backdrop, and with the shared values of performance, luxury, and attention to detail, that BMW is proud to present our latest electric vehicle line up and support the 2024 BNP Paribas open.”
Highly regarded by players and fans alike, the annual two-week event has been named ATP Tour Masters 1000 Tournament of the Year, and WTA 1000 Tournament of the Year, a record-setting nine consecutive times.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com