New BMW 5 Series launches with AirConsole gaming platform.

  • BMW Group and AirConsole bring unique gaming experience into the vehicle.
  • AirConsole App to be rolled out to further models.
  • BMW i5 with special gaming look presented.

Woodcliff Lake, NJ – May 26, 2023… The BMW Group is partnering with the gaming platform AirConsole to bring a unique kind of in-car gaming to the road for the first time in the new BMW 5 Series. It allows the driver and passengers to play so-called casual games while the vehicle is stationary as a way of passing time while waiting for the vehicle to charge, for example. In addition to the new BMW 5 Series, the AirConsole app will be successively offered in other BMW vehicles*. Exclusively for the launch of the new BMW 5 Series, a BMW i5 with a unique gaming look designed by BMW Group Design is being presented. This livery transforms the BMW 5 Series sedan into the ultimate gaming station not only technically, but also visually.
 
Easy to use with smartphone as controller.
For the in-car gaming experience, the players simply need their smartphone, which acts as a controller, and the BMW Curved Display. After starting the AirConsole app in the vehicle, the connection between the smartphone and the vehicle is intuitively established by scanning a QR code on the Curved Display. Then players can get straight down to playing. The AirConsole app supports multiple players simultaneously. The rear passengers can also participate in the in-car gaming fun during stops. In general, it is possible to play alone or with all vehicle occupants together or in competition mode.
 
With AirConsole, players can play so-called casual games. These are games that are easy to pick up and play and intuitive to control. The selection available for the market introduction of the new BMW 5 Series sedan includes racing, sports, quiz and music quiz games as well as simulation, strategy, jump-and-run and puzzle games. The 15 or so titles available to play from the start include “Go Kart Go”, “Golazo”, “Music Guess” and “Overcooked”. The portfolio of available games will be continually expanded.
 
BMW i5 with a unique gaming look.
To celebrate the launch of in-car gaming, the BMW Group is presenting a BMW i5 with a unique gaming wrap. Its design symbolises diving into the gaming experience down to the individual pixels. The large pixels are clearly recognisable as an homage to the now iconic 8-bit era of computer games. The colour scheme takes its inspiration from the various games available on the AirConsole platform. Elements of video game controllers wrap around the i5 and thus pick up on the unique solution for in-car gaming with AirConsole, where the smartphone becomes the controller and puts all the game-play options at the players’ fingertips.

*Ex factory: BMW 7 Series, BMW iX, BMW i4 produced after 07/23; BMW X5, BMW X6, BMW X7, BMW XM, BMW X5 M, BMW X6 M produced after 08/23. Other BMW models from the mid-range and luxury segments will follow in stages. Updating to BMW Operating System 8.5 via Remote Software Upgrade will be offered in the future for the following vehicles: BMW 7 Series produced after 07/22; BMW iX produced after 03/23; BMW X5, BMW X6, BMW X7, BMW XM, BMW X5 M, BMW X6 M produced after 04/23.


 
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California;  a technology office in Silicon Valley, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 145 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.

Please Note


To the extent that historical press releases reference BMW Manufacturing Co. LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S origin and imported parts and components.