BMW of North America Joins the 2023 BNP Paribas Open as Official Premium Automotive Partner.

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Woodcliff Lake, NJ – March 9, 2023… BMW of North America has been named the official premium automotive partner for the 2023 BNP Paribas Open, the company announced today. The event gets underway this week at the Indian Wells Tennis Garden in Indian Wells, California with the final matches scheduled for Sunday, March 19. Over the next two weeks, top ATP and WTA Tour players will faceoff for the coveted title at the world’s most prestigious tennis event outside of the Grand Slams. 
 
As the official premium automotive partner of the event, BMW will showcase its growing lineup of vehicles including the all-new BMW M2 and first-ever 653 horsepower hybrid electric BMW XM Sports Activity Vehicle which arrives in U.S. dealerships this month.  Fresh off its competition debut in the IMSA Rolex 24 race at Daytona, the all-new BMW M Hybrid V8 prototype racecar will be on display. Tennis fans will also have the opportunity to test drive BMW’s latest plug-in hybrid and fully electric models including the first-ever BMW i7, BMW iX, and BMW i4 around Indian Wells, and register for a track day session at the BMW Performance Center West in Thermal, California where they can learn to drive some of BMW’s high performance M vehicles. A variety of hospitality and parking options, including complimentary preferred parking for BMW owners directly by the East Gate will be available for select BMW customers in attendance.
 
“The BNP Paribas Open is a premium event which not only features many of the top performers in the sport, but a wonderful fan experience as well,” said Marcus Casey, Vice President of Marketing, BMW of North America.  “Our goal is to further elevate the fan experience through a robust on-site presence while also using the opportunity to engage with new customer groups. More importantly, through this commitment, we continue to foster the ever-present culture of sports that unites us all.”
 
Highly regarded by players and fans alike, the annual two-week event has been named ATP Tour Masters 1000 Tournament of the Year and WTA 1000 Tournament of the Year a record-setting eight times (2014-2019, 2021-2022).
 
“Part of what makes our event so spectacular year-after-year is the dedication of our wonderful partners,” said Philippe Dore, Chief Marketing Officer of Desert Champions and the BNP Paribas Open. “We are thrilled to welcome a world-renowned brand like BMW to the Tennis Paradise family.”

 
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.comwww.miniusanews.com and www.press.bmwna.com

Please Note


To the extent that historical press releases reference BMW Manufacturing Co. LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S origin and imported parts and components.