BMW Group and AirConsole host joint Developer Competition for In-Car Games.

  • Competition taps into potential of global game developer community for in-car gaming of the future
  • Submissions possible by June 8th, 2023

Munich/Zurich, Germany - March 10, 2023... The BMW Group and AirConsole are launching a competition to develop games tailored to the in-car experience. With this competition, the two companies are tapping into the potential of the global game developer community while developers are invited to pioneer the field of in-car gaming. The BMW Group and AirConsole will jointly promote the competition at the Game Developer Conference (GDC) in San Francisco (March 20-24, 2023).

Developers can submit their ideas and concepts as of today and until June 8th, 2023, via the official competition website. Among the submitted game concepts, the best four will be chosen as winners and will each receive 5,000 euros for the development of a prototype. If the prototype proves promising, AirConsole will fully fund the development of the game to then be included on the AirConsole platform. The winners are also invited to the BMW Group headquarters in Munich to see the result in action.

Stefan Butz, Vice President BMW Group Development for Entertainment and Apps: "This competition is a great opportunity for game developers to work with AirConsole to create engaging gaming experiences specifically for vehicles. We want to offer our customers a first-class entertainment experience and gaming is all about joy.”

Antti Makkonen, Director of Games at AirConsole, said, "As highlighted by the automotive industry at CES, gaming in the car is happening. Game makers need to start creating games for the car use-case, not just bring games to the car. Using phones as controllers inside the car makes playing accessible and fun for everyone, especially when considering that not everybody will own a game controller, or that playing directly on the car touch screen makes your arm tire quite fast.”

The BMW Group chose nDream - the company behind the AirConsole brand - as a partner to bring casual gaming into the car through the BMW Startup Garage programme.

 
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California;  a technology office in Silicon Valley, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 145 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.

Please Note


To the extent that historical press releases reference BMW Manufacturing Co. LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S origin and imported parts and components.