HERE HD Live Map Powers hands-free driving and routing functionalities in the new BMW 7 Series.
- Jay Hanson
- Alexander Schmuck
- The BMW Group launches SAE Level 2+ automated driving with HERE HD Live Map
- The new 2023 BMW 7 Series is the first vehicle to roll out SAE Level 2+ automated driving at speeds up to 85 mph in the US and Canada.
- Functionality will be extended to further models based on the same technical platform.
- HERE already provides the BMW 7 Series with Predictive Routing and Real-Time Traffic Information
Woodcliff Lake, NJ – November 7, 2022…HERE Technologies, the leading location data and technology platform, today announced that the BMW Group is utilizing the HERE HD Live Map, HERE’s high-definition map, to enable hands-free driving in the United States and Canada. HERE is one of the world’s first companies to provide high-definition maps for Level 2+ automated driving capabilities in series production vehicles. This is the result of a long-standing collaboration between BMW and HERE on next generation mapping capabilities.
7 Series is the first BMW series production vehicle to use HERE HD Live Map for hands-free driving.
BMW first introduced hands-free driving at a maximum speed of 85 mph in 2018. Now, the all-new 7 Series is BMW’s first production vehicle with SAE Level 2+ automated functionalities. With the HERE HD Live Map onboard, this function enables hands-free driving on interstates and highways, provided drivers remain focused on the road ahead and ready to take control. Additionally, the HERE platform provides functionality for the vehicle’s navigation system to display in real-time where the SAE Level 2+ function can be activated safely. Over time, the HERE HD Live Map will be integrated in additional BMW models as automated driving capabilities increase across vehicles, roadways, and regions.
“A digital HD map is essential for highly automated driving. HERE HD Live Map is rich and reliable: it provides road geometry, route profile, and traffic signs – all on a global scale,” said Dr. Nicolai Martin, Senior Vice President Driving Experience at BMW Group. “We have been working with HERE for many years to bring highly automated driving to market, and we are no thrilled to see the result of our collaboration finally come to life. Together, we are going one step further in delivering on our promise to provide a superior driving experience to our customers.”
“We’re delighted to see our HERE HD Live Map enable automated driving at Level 2+ for BMW series production vehicles. This collaboration demonstrates the value of maps for highly automated driving. We look forward to supporting the expansion of Level 2+ to all types of roads,” said Fred Hessabi, Executive Vice President and Chief Customer Officer at HERE Technologies.
HERE HD Live Map: a key component to automated driving safety and user comfort.
The HERE HD Live Map consists of rich, highly accurate and fresh layers of data to support the vehicle in knowing exactly where it is on the road and what road features lie ahead. The lane-level data serves as a redundant source of information to the on-board sensors, providing additional quality assurances for the system. HERE HD Live Map helps a vehicle to proactively adjust its behavior to upcoming road characteristics.
BMW 7 Series utilizes Predictive Routing and HERE Real-Time Traffic.
Like the BMW iX, the all-new BMW 7 Series also features HERE Predictive Routing, a cloud-based routing functionality that learns individual driving patterns to propose more personalized journeys. In addition, the all-new BMW 7 Series uses HERE Real Time Traffic across 70 countries. The service delivers drivers detailed information on traffic congestion with lane-level precision and potential road hazards ahead, with automatic re-routing capabilities, helping drivers stay safe and save time.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com
7 Series is the first BMW series production vehicle to use HERE HD Live Map for hands-free driving.
BMW first introduced hands-free driving at a maximum speed of 85 mph in 2018. Now, the all-new 7 Series is BMW’s first production vehicle with SAE Level 2+ automated functionalities. With the HERE HD Live Map onboard, this function enables hands-free driving on interstates and highways, provided drivers remain focused on the road ahead and ready to take control. Additionally, the HERE platform provides functionality for the vehicle’s navigation system to display in real-time where the SAE Level 2+ function can be activated safely. Over time, the HERE HD Live Map will be integrated in additional BMW models as automated driving capabilities increase across vehicles, roadways, and regions.
“A digital HD map is essential for highly automated driving. HERE HD Live Map is rich and reliable: it provides road geometry, route profile, and traffic signs – all on a global scale,” said Dr. Nicolai Martin, Senior Vice President Driving Experience at BMW Group. “We have been working with HERE for many years to bring highly automated driving to market, and we are no thrilled to see the result of our collaboration finally come to life. Together, we are going one step further in delivering on our promise to provide a superior driving experience to our customers.”
“We’re delighted to see our HERE HD Live Map enable automated driving at Level 2+ for BMW series production vehicles. This collaboration demonstrates the value of maps for highly automated driving. We look forward to supporting the expansion of Level 2+ to all types of roads,” said Fred Hessabi, Executive Vice President and Chief Customer Officer at HERE Technologies.
HERE HD Live Map: a key component to automated driving safety and user comfort.
The HERE HD Live Map consists of rich, highly accurate and fresh layers of data to support the vehicle in knowing exactly where it is on the road and what road features lie ahead. The lane-level data serves as a redundant source of information to the on-board sensors, providing additional quality assurances for the system. HERE HD Live Map helps a vehicle to proactively adjust its behavior to upcoming road characteristics.
BMW 7 Series utilizes Predictive Routing and HERE Real-Time Traffic.
Like the BMW iX, the all-new BMW 7 Series also features HERE Predictive Routing, a cloud-based routing functionality that learns individual driving patterns to propose more personalized journeys. In addition, the all-new BMW 7 Series uses HERE Real Time Traffic across 70 countries. The service delivers drivers detailed information on traffic congestion with lane-level precision and potential road hazards ahead, with automatic re-routing capabilities, helping drivers stay safe and save time.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com