New design, new name: exciting camouflage livery with traditional elements for the BMW M Hybrid V8.
- Bill Cobb
- Thomas Plucinsky
-
Andrea Schwab
Spokesperson BMW M
- The prototype that will be competing for BMW M Motorsport in the 2023 IMSA series is called the BMW M Hybrid V8.
- The design of the car makes it uniquely identifiable as a BMW, and is the result of an intense collaboration between BMW M Motorsport, BMW Group Designworks, and Dallara.
- A camouflage livery developed specifically for the test car references the rich motor racing history of BMW M Motorsport in North America while visually obscuring performance-critical geometries.
Munich, Germany - June 6, 2022 . . . Ahead of the testing phase for the LMDh prototype for the 2023 season in the IMSA WeatherTech SportsCar Championship, BMW M Motorsport announces the name, the design, and an exciting camouflage livery for the car. The BMW M Hybrid V8 will sport a look designed by BMW Group Designworks, and celebrates the history of BMW M Motorsport in North America while defining a dynamic hybrid electric future. Key information for fans: the prototype is clearly recognizable as a BMW M car.
This message is echoed by Franciscus van Meel, CEO of BMW M GmbH: “The most critical task and the greatest challenge for the design team in the LMDh programme design team was that the prototype must be clearly recognisable as a BMW M Motorsport car. And I can say this to all the fans, just one look is enough to confirm that the BMW M Hybrid V8 is a BMW. It clearly carries the genes of BMW M. I also love the camouflage livery with its references to the great history of the brand in North America. Congratulations to the design and aerodynamics departments at BMW M Motorsport and Dallara on their great work. I can hardly wait to see the BMW M Hybrid V8 on the track soon.”
The hallmark of the design for the BMW M Hybrid V8 is the wide kidney grille. In addition, it boasts typical BMW M design elements such as the nested 50th anniversary logo on the hood, twin BMW icon lights, dynamic body side, Hofmeister kink window graphic, M ‘hook’ mirrors and the tail-lights. The camouflage livery in which the BMW M Hybrid V8 will complete its testing, contains many elements from five decades of motor racing history in North America. The images of iconic racecars – the 1976 BMW 3.0 CSL, the 1981 BMW M1/C, the 1978 BMW 320i Turbo, the 1986 BMW GTP, the BMW M3 E36 GTS-2, the BMW Z4 GTLM and the BMW M8 GTE – create a graphic mosaic which obscures the shape of the BMW M Hybrid V8 to maintain competitive IP during development testing.
“My team's job was to make the BMW M Hybrid V8 look like a BMW, and embrace every opportunity to make it also perform like one on the race track,” said BMW Group Designworks Global Automotive Director Michael Scully. “The design is rooted in BMW’s DNA of purposeful, efficient performance, and the exterior’s bold, determined character invokes BMW's frontiersmanship of turbo power; now united with an optimized hybrid electric powertrain. The camouflage livery celebrates the 50 Years of M by commemorating the great cars of BMW’s storied history in IMSA racing while uniquely cloaking the BMW M Hybrid V8’s future-facing exterior geometry and technologies during the critical on-track development phase of the project. If you look closely you’ll discover multiple winners of the Daytona 24 Hours, as well as the very first purpose-built IMSA GTP car from 1981: the BMW M1/C. We’ll follow-up this camouflage with a Works livery that exemplifies the dynamism and excitement of hybrid electric-powered competition.”
Media Website.
www.press.bmwgroup.com/global
BMW M Motorsport on the Web.
Website: www.bmw-motorsport.com
Facebook: www.facebook.com/bmwmotorsport
Instagram: www.instagram.com/bmwmotorsport
YouTube: www.youtube.com/bmwmotorsport
Twitter: www.twitter.com/bmwmotorsport
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
This message is echoed by Franciscus van Meel, CEO of BMW M GmbH: “The most critical task and the greatest challenge for the design team in the LMDh programme design team was that the prototype must be clearly recognisable as a BMW M Motorsport car. And I can say this to all the fans, just one look is enough to confirm that the BMW M Hybrid V8 is a BMW. It clearly carries the genes of BMW M. I also love the camouflage livery with its references to the great history of the brand in North America. Congratulations to the design and aerodynamics departments at BMW M Motorsport and Dallara on their great work. I can hardly wait to see the BMW M Hybrid V8 on the track soon.”
The hallmark of the design for the BMW M Hybrid V8 is the wide kidney grille. In addition, it boasts typical BMW M design elements such as the nested 50th anniversary logo on the hood, twin BMW icon lights, dynamic body side, Hofmeister kink window graphic, M ‘hook’ mirrors and the tail-lights. The camouflage livery in which the BMW M Hybrid V8 will complete its testing, contains many elements from five decades of motor racing history in North America. The images of iconic racecars – the 1976 BMW 3.0 CSL, the 1981 BMW M1/C, the 1978 BMW 320i Turbo, the 1986 BMW GTP, the BMW M3 E36 GTS-2, the BMW Z4 GTLM and the BMW M8 GTE – create a graphic mosaic which obscures the shape of the BMW M Hybrid V8 to maintain competitive IP during development testing.
“My team's job was to make the BMW M Hybrid V8 look like a BMW, and embrace every opportunity to make it also perform like one on the race track,” said BMW Group Designworks Global Automotive Director Michael Scully. “The design is rooted in BMW’s DNA of purposeful, efficient performance, and the exterior’s bold, determined character invokes BMW's frontiersmanship of turbo power; now united with an optimized hybrid electric powertrain. The camouflage livery celebrates the 50 Years of M by commemorating the great cars of BMW’s storied history in IMSA racing while uniquely cloaking the BMW M Hybrid V8’s future-facing exterior geometry and technologies during the critical on-track development phase of the project. If you look closely you’ll discover multiple winners of the Daytona 24 Hours, as well as the very first purpose-built IMSA GTP car from 1981: the BMW M1/C. We’ll follow-up this camouflage with a Works livery that exemplifies the dynamism and excitement of hybrid electric-powered competition.”
Media Website.
www.press.bmwgroup.com/global
BMW M Motorsport on the Web.
Website: www.bmw-motorsport.com
Facebook: www.facebook.com/bmwmotorsport
Instagram: www.instagram.com/bmwmotorsport
YouTube: www.youtube.com/bmwmotorsport
Twitter: www.twitter.com/bmwmotorsport
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com