The BMW Group at the Consumer Electronics Show (CES) 2020 in Las Vegas.
- Phil DiIanni
At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future.
The premium carmaker’s presence at CES 2020 can be summed up by the hashtag #ChangeYourPerspective. At its heart is the company’s firm belief in its ability to not only understand the requirements of future mobility but also find answers to them.
The BMW Group stand showcases this change in perspective, while experiences and practical demonstrations anchor it in reality for the visitors from all over the world.
A highlight of this year’s CES: the BMW i3 Urban Suite.
For seven years, the BMW i3 has played the role of iconic ambassador for electric driving pleasure, sustainability and intelligent connectivity in urban areas. These qualities have helped to make it the world’s best-selling electric car in the premium compact segment.
And now the BMW Group has brought the BMW i3 Urban Suite to this year’s CES in Las Vegas to reveal a mobility experience tailored entirely to the passenger’s individual needs.
To achieve this, a standard BMW i3 underwent a complete transformation (with only the driver’s seat and dashboard left untouched) so that its interior now has the relaxed feel of a boutique hotel. The aim was to create an inviting space with a high feel-good factor in which to spend time – the perfect place for relaxing, enjoying in-car entertainment or focusing on work in a laid-back setting.
This has been achieved by including, among other things, a large, comfortable seat with footrest, a screen that flips down from the headliner and a personal Sound Zone.
The BMW i3 Urban Suite also represents a logical step forward in the BMW Group’s commitment to sustainable mobility. The vehicle is underpinned by a holistic approach to making responsible use of resources, encompassing the powertrain with zero local emissions, the careful selection of materials and the production processes involved. Fabrics containing recycled materials therefore come together with certified wood and olive-tanned leather, while the floor mats are made from recyclable materials that can be fed back into the materials cycle, as per circular economy principles.
In preparation for the CES, a fleet of standard BMW i3 cars were converted into Urban Suites in Munich then brought to Las Vegas, where they can also be seen gracing the city’s streets. Indeed, anyone wishing to be chauffeur-driven to their desired destination can use a special app to order one of the BMW i3 Urban Suites.
The car will offer its passenger a first-hand experience of the BMW Group’s innovative and sustainable mobility concept, while clearly demonstrating that luxury travel in the future will have nothing to do with vehicle size.
The BMW i3 Urban Suite is just one of the highlights of the BMW Group stand at CES 2020 in Las Vegas. Comprehensive information on all elements of the vehicle will be available when the show opens on 7 January.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
The premium carmaker’s presence at CES 2020 can be summed up by the hashtag #ChangeYourPerspective. At its heart is the company’s firm belief in its ability to not only understand the requirements of future mobility but also find answers to them.
The BMW Group stand showcases this change in perspective, while experiences and practical demonstrations anchor it in reality for the visitors from all over the world.
A highlight of this year’s CES: the BMW i3 Urban Suite.
For seven years, the BMW i3 has played the role of iconic ambassador for electric driving pleasure, sustainability and intelligent connectivity in urban areas. These qualities have helped to make it the world’s best-selling electric car in the premium compact segment.
And now the BMW Group has brought the BMW i3 Urban Suite to this year’s CES in Las Vegas to reveal a mobility experience tailored entirely to the passenger’s individual needs.
To achieve this, a standard BMW i3 underwent a complete transformation (with only the driver’s seat and dashboard left untouched) so that its interior now has the relaxed feel of a boutique hotel. The aim was to create an inviting space with a high feel-good factor in which to spend time – the perfect place for relaxing, enjoying in-car entertainment or focusing on work in a laid-back setting.
This has been achieved by including, among other things, a large, comfortable seat with footrest, a screen that flips down from the headliner and a personal Sound Zone.
The BMW i3 Urban Suite also represents a logical step forward in the BMW Group’s commitment to sustainable mobility. The vehicle is underpinned by a holistic approach to making responsible use of resources, encompassing the powertrain with zero local emissions, the careful selection of materials and the production processes involved. Fabrics containing recycled materials therefore come together with certified wood and olive-tanned leather, while the floor mats are made from recyclable materials that can be fed back into the materials cycle, as per circular economy principles.
In preparation for the CES, a fleet of standard BMW i3 cars were converted into Urban Suites in Munich then brought to Las Vegas, where they can also be seen gracing the city’s streets. Indeed, anyone wishing to be chauffeur-driven to their desired destination can use a special app to order one of the BMW i3 Urban Suites.
The car will offer its passenger a first-hand experience of the BMW Group’s innovative and sustainable mobility concept, while clearly demonstrating that luxury travel in the future will have nothing to do with vehicle size.
The BMW i3 Urban Suite is just one of the highlights of the BMW Group stand at CES 2020 in Las Vegas. Comprehensive information on all elements of the vehicle will be available when the show opens on 7 January.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com